Miimi & Jiinda
Australian Fashion Week 2025
For Miimi & Jiinda’s AFW 2025 journey, C² & Co captured the soulful vision of artist duo Melissa Greenwood and her mother Lauren Jarrett, a celebration of matriarchy, connection to Country, and powerful storytelling through fashion. Our coverage spanned across three pivotal events: an intimate showroom at the Four Seasons, the Atelier Trade Show, and their radiant runway debut.
With a focus on ceremony, sisterhood, and sacred design, we documented the heart of their process — from the quiet power of preparation to the vibrant presence of First Nations models and creators. This visual campaign honours Miimi & Jiinda’s legacy of weaving culture, art, and identity into every thread.
