S H I Y O
Fall/Winter 2025
S H I Y O FW25 is a visual exploration of transformation, perception, and the creative unknown. Inspired by the monolithic symbolism in 2001: A Space Odyssey and the dream-state architecture of Inception, this project begins with a single sheet of paper, the raw surface where ideas are born.
The campaign unfolds across eight unique scenarios, grouped into four cinematic sections, each representing a chapter in a nonlinear journey: from memory to motion, from stillness to chaos. Whether standing before iconic landmarks, drifting through garden shadows, or moving through trains and factories, the models bring each environment to life with quiet power and symbolic resonance.
Production & Credits
Creative Direction & Production: C² & Co
Directed by: Christiano & Caio
Photography: Christiano
Videography & Editing: Caio
Designer: SHIVA
Styling: Valentina
Hair & Makeup: Fernanda
Models: Daniela, Jenifer, Paulina, Christiano