L'CARGO
Campaign 2025
L C A R G O is a visual study in contrast, where utilitarian design meets symbolic storytelling. Set within the rusted bones of a Sydney junkyard, the campaign reclaims industrial space as a canvas for individuality, strength, and elevated streetwear.
Each look explores themes of defiance, tension, and transformation, cargo silhouettes layered with attitude, styled with precision. Through solo, duo, and group compositions, the cast moves between steel and dust, embodying unity without uniformity. The result is a cinematic tension between grit and grace, structure and movement, a campaign that reflects power in its rawest form.
Production & Credits
Creative Direction & Production: C² & Co
Directed by: Christiano & Caio
Photography: Christiano
Videography & Editing: Caio
Styling: Daniella
Models: Daniella, Aidan, Carlo, Dom
